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Rapid Recovery Series, Session V: Marketing in the COVID-19 Era

This webinar provides participants with marketing strategies for keeping their firm’s product-line-solutions relevant to this “new normal” marketplace. Because of the virus pandemic, both business and retail customers are redefining how they purchase products in this new market reality. Businesses might ask if current solutions offered by their product lines still provide value to customers in the marketplace. What must firms do to win back existing customers and attract new business in these market conditions?

This session is presented by Indiana University Kelley School of Business Senior Lecturer of marketing J. Shannon Threlkheld. Topics for discussion include best practices for building and maintaining a strong brand presence with customers, strategies for repositioning your company’s existing product line solutions, and smart insights for growing your firm’s market share in the COVID-19 era.

Watch the full video below and view the corresponding reference materials here.

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